It's simple. Be friendly, do top notch work and keep the overhead low. We are not like any other company. We are locally and family owned. The owner of Deck-Aire is located right here in Brevard county Florida. He does not sit in an office and bark orders all day. He is in the field with his team and his customers. From estimating, assisting in service issues, training to follow up. David Decker is hands on every day. Deck-Aire has not sold out to huge consolidating companies with home offices in other states like most of the other AC companies in our industry. There are no commissioned sales people at Deck-Aire. This allows us to sell the same top tier system with the highest quality installation for the best possible price. We have long term team members who are employed by Deck-Aire. We don't advertise. Our advertisement is you. We do top quality work which will make you feel compelled to tell others about us. Every time you see an advertisement from another contractor you are paying for it in the cost of their services. Keep overhead low. Have the best team members. Do the best work. Simple.